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Monday, 11th August, 2014, 06:40 PM IST Shahrukh Khan’s Red Chillies Entertainments Pvt Ltd is known for its digital and marketing innovations and this time too they have come up with a unique concept to market their film ‘Happy New Year’.
In a first of its kind, a Bollywood film will send its trailer via WhatsApp to the users of the application. All you need to do is give a missed call or send a message to this number: +91 9819020202. As if this wasn’t enough, the team of WhatsApp specially removed the restrictions on a broadcast message just for this campaign!
The trailer of the Farah Khan directed film starring Deepika Padukone, Shahrukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah will be launched on 14th August. And you may as well get to watch it on your phone or tablet!
Venky Mysore, CEO of Red Chillies Entertainments said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a billion impressions as a campaign, or the new innovations with WhatsApp and Twitter for the upcoming movie – ‘Happy New Year’, our endeavour is to delight the fans.”
He further added, “With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends and groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign.” What more could you ask for! |