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Saturday, 20th Sept 2014, 5:34 PM IST We all know that promoting a film is very important nowadays, and coming up with interesting innovative ways of promotion is something all filmmakers and actors try to come up with. To promote his forthcoming movie ‘Bang Bang’, Hrithik Roshan came up with the term#bangbangdare. Well, it all started with Nargis Fakhri challenging her fans with a dare. She tweeted, “"Living a healthy lifestyle is not easy. It takes will power to stay away from yum bad stuff. 8 days No coffee & No Sugar! I Dare YOU 2 Try!" On this tweet, Hrithik answered, "Now that's what a call a bang bang dare!!! I take the challenge!! I'm on!! Anyone else care to join? @NargisFakhri." And then Hrithik started giving #bangbangdare to different Bollywood celebs including Shahrukh Khan, SonamKapoor, Uday Chopra, Dino Morea, etc. Hrithik then gave every smoker a dare to not to smoke for three days. He tweeted, “Now d ultimate #bangbangdare 2 al d smokers out der! No smoking for 3 days. dats d time it takes nicotine to exityour system! DO IT!!” Well, undoubtedly, these#bangbangdare challenges are helping promote healthy lifestyle in addition to promoting the movie! Good way, must say! |